Your Next App

10 Tips to Make Your App Look Sexy in the App Store

The number of apps in the App Store has just passed 1.5 million. That’s great news, for Apple at least. For most developers, it mostly means more competition in what’s already a saturated market.

Mobile Engagement: When to send SMS, push notifications and in-app messages

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

What is a Web Application or Web App

This guide is designed to explain what a Web App or Web Application is and what they are used for. A web application, often referred to as a web app, is an application that is accessed via a web ...

Houseparty’s founder launches Towns, an open source group chat web app and protocol

After launching a pair of well-loved but ultimately star-crossed social apps, Ben Rubin is going all-in on decentralization. Rubin previously founded Meerkat and Houseparty — apps that pioneered ...

DSIR Deeper Dive: Tracking the Crackdown on Tracking/Pixel Technologies: Web Litigation and Regulatory Landscape - Part 1

Regulatory action and class action lawsuits related to pixels and other website technologies continued to surge in 2023 and 2024, particularly in the healthcare industry. The FTC and HHS OCR doubled ...

What should be in a company-wide policy on low-code/no-code development

Low-code/no-code development could bridge the gulf of development backlogs that exists between great ideas and great execution of digital innovation. But not without security policies around areas like access control, code quality, and application visibility.

The low-code/no-code explainer for non-technical people, and the risk and reward of using them

You’re here because you’ve heard about no-code and low-code development platforms and want to understand what they do, and if they’re a fit for your business. You’re also here because you don’t want a ...

Appy Pie: The Most Flexible No-Code Development Platform

Many brilliant ideas never see the light of day. The reason is not because they’re flawed, but rather because the visionaries behind them lack access to the technology or funding to see them to ...

Low-code and no-code in the real world: Five steps for success

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Wojahn It is easy ...

Why Low-Code and No-Code Development Accessibility Is Key to Your Digital Transformation

Growing demand for an intuitive user experience and quality data intake means enterprises will continue to have a vested interest in digital evolution well into the new year. Businesses armed with ...

How AI Agents In Citizen Development Will Create A Governance Crisis

With staff now using AI agents to build their own apps, IT teams have more cybersecurity exposures to monitor and account for ...

The ten commandments of app marketing, by Appromoter's James Kaye

James Kaye is co-founder of appromoter, an app marketing service for developers. You can view a complete collection of all the commandments of app marketing we've published to-date here. So far we've ...

Apple blocks Epic’s rival app store

Tech giant Apple terminated an account held by Epic Games in Sweden, the app developer said, contending Apple “has no intention of allowing true competition on iOS devices.” The move effectively ...

15 Years Ago, Apple’s App Store Changed Everything. Now It Needs a Reboot.

When the iPhone launched on June 29, 2007, it did so without any third-party apps, much to the chagrin of its customers and the skeptical tech press. The original iPhone only had 15 native apps, and ...

5 wizardly ways to integrate web apps with Windows

While Windows is a powerful operating system for productivity, so much of what we do with work these days revolves around the web. Whatever your browser of choice — Chrome, Firefox, Edge, Brave, or ...

Microsoft shows off 'Project Nucleus' intelligent sync technology for web apps

Microsoft officials had a "one more thing" surprise for web-app users during the opening day of its virtual Ignite 2020 conference on Sept. 22. In a demonstration of Microsoft Lists, Microsoft ...

App store optimization: climbing the app store rankings with organic marketing

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Familiar names dominate the top of the app store charts … how do you ...

App Store Connect for Developers Gains Refreshed UI, Feature Notifications and More

Apple today overhauled the App Store Connect app designed for developers, introducing version 2.0. Developers use App Store Connect to distribute and manage their apps for the iPhone, iPad, Mac, Apple Watch, Apple TV, and Vision Pro. App Store Connect 2.0 includes a refreshed UI throughout the app, as well as new capabilities. Developers are able to promote their apps by generating marketing assets for app launches, version updates, featured placements in the Today tab, and more.

UDID confusion has caused App Store marketing inertia says Fiksu

Citing what it brands as 'App Store inertia' partically caused by a seasonal summertime slump, mobile marketing app firm Fiksu claims daily downloads on Apple's platform still hit a 2012 high in May.

App Store marketing costs keep pace with download volumes — Fiksu

Mobile app marketing costs and download volumes for the top 200 apps in Apple’s App Store saw year-on-year increases in March, according to app engagement company Fiksu. Fiksu’s cost per loyal user ...